Every approved logo for every Chalk & Eraser brand — correct colors, correct formats, ready to drop into proposals, decks, and presentations.
Brand integrity rule: Do not alter, recreate, stretch, recolor, or use any logo not found on this page. If you need a file format or size not listed here, contact [email protected] before improvising.
Parent Brand
Chalk & Eraser™
The parent company brand. Use in proposals, NDAs, contracts, official communications, and any context where you are representing the company rather than a specific product.
The flagship curriculum brand. Use in district proposals, presentations, sample materials, and any context where you are representing the full K-12 literacy ecosystem.
The student and teacher platform brand. Use when presenting the platform, dashboards, or Digital Kitchen features to districts, teachers, or families. Shares the "K" mark with Instructional Kitchen — orange/yellow version.
The professional development platform brand. Use when presenting PD offerings, teacher training, or the Instructional Kitchen platform to district leaders, principals, and teachers. Shares the "K" mark — purple-to-teal gradient version.
The standalone writing framework brand. Use when presenting SPICE & Sprinkles™ as a standalone program to districts that want the writing system without full ecosystem adoption.
The standalone reading framework brand. Use when presenting SAVOR the Text™ as a standalone SOR-aligned reading program to districts that want the reading system as an entry point.
These rules apply to every logo on this page, for every brand. When in doubt, ask before using. Brand consistency is a non-negotiable part of how we present to districts.
Always Do
Use only the approved files downloaded from this page or the linked Google Drive.
Use the light background version on white or light-colored slides and documents.
Use the reversed version on dark or colored backgrounds.
Maintain the logo's original proportions when resizing — scale uniformly.
Leave clear space around the logo equal to the height of the logo mark on all sides.
Use the icon mark only when the logo would be too small to read clearly.
Do not stretch, compress, skew, or distort any logo in any direction.
Do not recolor any logo or change any brand colors.
Do not add drop shadows, outlines, gradients, or any effects to any logo.
Do not place any logo on a busy background image where it becomes difficult to read.
Do not recreate any logo in Canva, PowerPoint, Google Slides, or any other tool.
Do not use an old or unofficial version of any logo — only files from this page.
Do not combine or place two brand logos side by side without approval.
All Logo Files — Google Drive
Full resolution PNG and SVG files for every brand, organized by brand folder. Always download from here — never use screenshots or low-resolution exports.