Sample Pack Insert — Chalk & Eraser Sales Hub
Print Materials — Sample Pack
Sample Pack Insert
The first thing they see.
A printed sheet that goes inside every physical sample pack sent to a district. Introduces the rep, the company, and the clear next step. This is the first thing they read when they open the package — make it count.
Format: Single-sided, 8.5" × 11"
Use In: Every physical sample pack sent to a district
Audience: District contacts, curriculum directors, procurement leads
Print-ready file in Google Drive — personalize with rep info before printing each batch.
Open Print File ↗
Content Layout
What's On the Insert
CHALK & ERASER™
Educational Curriculum & Platform
Flavorful
Foundations™
Hello from Chalk & Eraser —
Thank you for requesting a sample of Flavorful Foundations™. Inside this pack, you'll find a curated selection of our curriculum materials. They represent a small window into a much larger K–12 literacy ecosystem — one designed to transform how students read, write, and think from kindergarten through graduation.
What's Inside This Pack
Sample lesson materials from Flavorful Foundations™ — structured to show framework in action
Overview of the six proprietary instructional frameworks — SAVOR the Text™, SPICE & Sprinkles™, and more
Ecosystem overview — Digital Kitchen™ platform, Instructional Kitchen™ PD, and AI assistants
Information on RTI/MTSS tier support — Tier 1 core instruction through Tier 3 intensive intervention
Your Next Steps
1
Review the sample materials in this pack
2
Access the digital sample at flavorfulfoundations.com/sampleaccess
3
Schedule a demo with your rep — 30 minutes, no obligation
Your Chalk & Eraser Representative
[Rep Name]
Chalk & Eraser™ — Sales Representative
[[email protected]]
[Phone Number]
Schedule a demo: chalkanderaser.com/contact
QR
Code
Before You Print
Fields to Personalize
[Rep Name]
Replace with the assigned sales rep's full name. Every pack that goes out should have a named human on it — never leave this blank.
[[email protected]]
Replace with the rep's actual email address. Not the generic info@ address — it needs to be a real person's contact.
[Phone Number]
Rep's direct line or mobile. Districts respond faster when they have a direct number, not a general line.
QR Code
Link the QR code to the rep's scheduling page or the chalkanderaser.com/contact page. Update per rep if each rep has their own scheduling link.
Important: Print a fresh batch any time rep information changes. Never send a pack with outdated contact info — it signals disorganization before the conversation even starts.
Usage Guide
When & How to Use This Insert
1
Place it on top of the materials — face up, first thing they see when they open the pack. Never bury it at the bottom.
2
Every pack gets an insert. No exceptions — this is the only thing in the package that introduces who they're hearing from and what to do next.
3
Send a heads-up email the day the pack ships. Let them know it's on its way and reference the insert: "I included a note inside with my direct contact info."
4
Follow up 3 business days after delivery. Reference the insert in your follow-up — "I hope you had a chance to look through the materials and the note I included."
Tip: The three-step "Next Steps" block on the insert is designed to move them toward the digital sample first, then a demo. Use that same sequence in your follow-up email.
Section Breakdown
Every Element on the Insert
Header
Chalk & Eraser™ + Flavorful Foundations™ both present — establishes company identity and product brand in one line.
Greeting
Warm, professional opening that acknowledges their request and sets context for everything in the pack. Never feels like a form letter.
What's Inside
Bullet list of pack contents — orients the reader before they dig in so they know what to look for and in what order.
Next Steps
Three numbered steps — review the pack, access digital sample, schedule a demo. Simple, sequential, no ambiguity.
Rep Block
Dark footer with rep name, title, email, phone, scheduling URL, and QR code. The single most important block on the page — make sure it's filled in.
Print Specifications
Before You Print
Size
8.5" × 11" — standard letter, portrait. Should sit flat on top of pack contents without folding.
Paper
24–28 lb bright white paper — slightly heavier than copy paper; this represents your company, not just a flyer
Color
Full color — the purple/cyan header and branding are essential
Personalization
Fill in Rep Name, email, phone, and update QR code before each print run
Quantity
Print per batch — only what you need for outgoing packs that week; always uses current rep info
Placement
Face up, on top of all other materials in the pack — the first thing they touch when they open it
Chalk & Eraser™ Sales Resource Hub — Internal Use Only
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© 2026 Chalk & Eraser, Inc. | All Rights Reserved Flavorful Foundations™ is a trademark of Chalk & Eraser, Inc. Internal Use Only